Ok so by now you must know about the sparkly bridal heaven for unique and alternative brides that is Crown and Glory right? No?! Where have you been??
Sophie’s creations have been featured on pretty much all the best blogs, endorsed by fashion mags and supported by major high street chains. It’s safe to say she’s a girl who knows a bit about making the perfect hair accessory. Personally I want one of her glitter hair bows in every colour. And one of her “whole lotta rosie” headbands too please. Actually just give me one of everything!
Just in case you haven’t heard all about Sophie and her pretty business, I recently interviewed her especially for the blog. And guess what? She also threw in a special offer of 15% off any online order of the ready to wear collection, just for my readers, all you need to do is enter the discount code JESSIELOVES15 when you get to the checkout on her website!
Image via Crown and Glory Lookbook Spring/Summer 2013
Tell me a little bit about yourself
Sophie, 25, from Cornwall UK. Think of me as your slightly eccentric best friend who likes cats, cooking and marathon shopping.
Tell me about Crown and Glory
Crown and Glory is an independent accessories label that was born from my delight of wearing things in my hair. From festival worthy florals to hi fashion turbans, our collections are trend led and fun, produced in low product runs right here in the UK. We pride ourselves in ensuring each piece is of the highest quality yet still totally affordable. We also take custom orders on a small basis.
How long have you been in business?
Officially trading 2 years in June, Crown and Glory started as a hobby and just kept growing. We’ve just taken on our first employee and hope to have more by the end of year 2!
How did you get involved in the industry?
I fell into it a bit really – while I’ve always been in arts based education, Crown and Glory began as a hobby during university – my final year of my degree was slow and I wanted an escape, to be able to produce something just because I liked it – like I said, I’d always worn things in my hair and at the time, hair accessories were an ill thought, vague addition to high street jewellery lines or ridiculously overpriced.
If you weren’t involved in your own business, what else would you like to do?
That’s so hard! Through Crown and Glory I have found a love of fashion communications – from running the social media campaigns to that buzz when a piece of coverage is secured, so I guess you’d probably find me causing chaos at a fashion PR house.
What or who inspires you?
Cliched and contrived it may be, but my inspirations are from a vast array of sources – street style, high fashion, couture – people, stylists and designers who aren’t afraid to be a little different and have a lot of fun.
What do you love most about your job?
Each day is so varied – I can be bogged down in sample selection one minute and jaunting off to a meeting at Soho House the next. Receiving unexpected letters and emails of gratitude and thanks from customers warms my heart – I keep them in a little folder on my computer as a pick me up if things are getting me down.
What makes your service unique?
Attention to detail – our orders are wrapped like presents, we include luxe packaging as standard and go the extra mile with regards to customer service.
What’s your best memory from your job so far?
Sitting front row at London Fashion Week, September 2012, seeing my pieces on the models at Danillo Gabrielli for House of Evolution. The most surreal? A week earlier I was making headbands to order in the window of Oasis’ flagship Oxford Street store for their party for Vogue Fashion’s Night Out. I told you, varied!
What’s the most unusual request you’ve ever had?
I’m currently working on customising a piece for a bride – a family heirloom, her mother’s wedding crown, made current with silky spring hued florals. I was so nervous to begin attaching to it but it’s been such fun to see it coming together!
What’s your working week like?
I’m typically at my desk by 9am, having checked through the nights’ emails over breakfast in bed. Processing orders and customer service take priority, with a check through the press to see if we’ve gained any coverage on a Tuesday. Being based in Cornwall, a lot of my meetings with boutiques and wholesale clients are conducted over Skype in the afternoons. A quick trip to the local sorting office around 430 each day to deposit our post is a welcome 10 minute walk, especially in the spring sunshine. I get back and crack on with scheduling social media and blog posts for the next day and overview the order schedule. At the end of each working day (usually around 6-7pm) I head to the gym to wind down – spin class, Bodycombat, Bodymax and Pilates. I relax after I return with a nice dinner and a read through my favourites blogs and magazines.
What made you want to work in the wedding industry?
Again, I sort of fell into it! This is my first year of ‘working the circuit’ after last year I received custom orders from brides and amazing coverage from the likes of Rock n Roll Bride and Perfect Wedding mag. I love hearing about brides details and seeing them look so happy and smiley in their wedding photos.
Have you seen many changes since you started your business?
This year, it’s all about the ‘alternative’ wedding. Naysayers claim that it’s a term that is going to implode but I don’t see what can be so wrong with couples feeling that its ok for them to out their stamp on their day.
What’s the biggest misconception about your industry/service?
That everyone is out to make an extra buck as soon as the word ‘wedding’ is mentioned. I price all wedding orders as I would a custom order for a festival or race day, and actually am often able to offer discounts if I’m creating multiples of the same piece, for example.
Have you worked with any other vendors or suppliers that you’d recommend to couples getting married? And why?
We love all the folks that showcased at All About EWE (aka the Eclectic Wedding Extravaganza) – Veronica Dearly, Emma Case, Polkadot Fox, Elbie van Eeden, Jenny Revive, so many more!
Where can we find you?